Privacy Policy

Sportsbet Pty Ltd (ABN 27 088 326 612) is committed to protecting your privacy. This policy explains how we collect, use, store and disclose your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles.

Information We Collect

Sportsbet collects personal information necessary to provide our betting services:

  • Identity details — full name, date of birth, residential address
  • Contact information — email address, phone number
  • Verification documents — driver’s licence, passport, proof of address
  • Financial information — payment method details, transaction history
  • Betting activity — wagers placed, account balances, betting preferences
  • Technical data — IP address, device information, browser type, location data

How We Collect Information

We collect your information through:

  • Account registration and verification processes
  • Deposits, withdrawals and betting transactions
  • Customer support interactions
  • Cookies and tracking technologies on our website and app
  • Third-party identity verification services

How We Use Your Information

Your personal information is used to:

  • Create and manage your Sportsbet account
  • Verify your identity as required by Australian law
  • Process deposits, withdrawals and betting transactions
  • Provide customer support and respond to enquiries
  • Send promotional offers and marketing communications (with your consent)
  • Detect and prevent fraud, money laundering and problem gambling
  • Comply with legal and regulatory obligations
  • Improve our products, services and user experience

Legal Basis for Processing

We process your data based on:

  • Contractual necessity — to provide betting services you requested
  • Legal obligations — identity verification, anti-money laundering, responsible gambling requirements
  • Legitimate interests — fraud prevention, service improvement, security
  • Consent — marketing communications and promotional offers

Sharing Your Information

We may share your information with:

  • Regulatory bodies — Northern Territory Racing Commission, AUSTRAC
  • Identity verification providers — to confirm your identity and age
  • Payment processors — to process financial transactions
  • Professional advisors — legal, accounting and auditing services
  • Related companies — within the Flutter Entertainment group
  • Law enforcement — when required by law or court order

We do not sell your personal information to third parties.

Data Security

We protect your information using:

  • SSL/TLS encryption for all data transmission
  • Secure servers with restricted access
  • Multi-factor authentication options
  • Regular security audits and monitoring
  • Staff training on data protection

Cookies and Tracking

Our website and app use cookies to:

  • Keep you logged in to your account
  • Remember your preferences and settings
  • Analyse site usage and performance
  • Deliver relevant advertising

You can manage cookie preferences through your browser settings.

Data Retention

We retain your personal information for:

  • Active accounts — for the duration of your account
  • Closed accounts — minimum 7 years as required by Australian anti-money laundering laws
  • Marketing data — until you withdraw consent

Your Privacy Rights

Under Australian privacy law, you have the right to:

  • Access — request a copy of your personal information
  • Correction — ask us to update inaccurate information
  • Opt-out — unsubscribe from marketing communications
  • Complaint — lodge a complaint about our handling of your data

To exercise these rights, contact our Privacy Officer.

Marketing Communications

With your consent, we may send promotional offers via email, SMS or push notifications. You can opt out at any time by:

  • Clicking “unsubscribe” in any marketing email
  • Updating preferences in your account settings
  • Contacting customer support

Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of third-party websites. Please review their privacy policies separately.

Children’s Privacy

Sportsbet services are strictly for persons aged 18 and over. We do not knowingly collect information from minors. If we discover data from a person under 18, it will be deleted immediately.

International Data Transfers

Your information may be transferred to servers located outside Australia within the Flutter Entertainment group. We ensure appropriate safeguards are in place to protect your data in accordance with Australian privacy standards.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

For privacy enquiries or to exercise your rights:

  • Privacy Officer
    Sportsbet Pty Ltd
    Level 2, 477 Collins Street
    Melbourne VIC 3000
  • Email: [email protected]
  • Phone: 1800 990 907

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.